Digitized Dentistry: 3 Ways That You Can Use The Digital Age To Enhance Your Dental Practice
If you're not following digital trends in dentistry, you will be left behind while your professional peers are connecting with their patients on social media and interacting with them on patient portals. Even if you have a great dental practice, you can add some digital enhancements to streamline the ebbs and flow of your practice. Here are three ways to incorporate digital features in your dental practice.
Patient Portal
Are canceled appointments causing your dental practice headaches? If so, why not use a patient portal that will remind your patients of their upcoming appointments? A patient portal is a patient engagement website that will engage your patients so that you could communicate with them and send them reminders about appointments and insurance plan reactivation. This patient portal differs from a regular dental website because it is interactive. It provides patients with the ability to log in and manage their account.
You can also add additional items such as a dental best practices newsletter and financial reminders. This portal could allow your patients to pay their bills online. If your patients are using this portal and are allowed to pay their bills using their tablets or smartphones, it will greatly reduce some bookkeeping hassles for your dental practice.
Dental Practice Website
If you do not have a website, you could be missing out on potential patients, who are searching online for a local dentist office. Many patients start searching for a dentist via an online search. With a website, you will not only be able to attract new patients, but keep your current patients engaged in your practice. You can post announcements on your website, for example. When you have a website, make sure that it has a responsive design. This will ensure that your patients will be able to view your practice's website using any type of device such as a laptop, tablet, or smartphone.
Social Media Outreach
Are you currently running a social media campaign? If not, you need to get with the program. Other dental practices are leveraging social media to their advantage. With social media, you can engage with your patients on a real-time basis. You can post updates on your social media pages as well as provide discounts to your patients. Additionally, you could provide your patients with how-to videos on a social media video website.
Your dental practice could easily become part of the digital age by following the preceding three tips. They will bring you up to speed in the world of digital dentistry. As technology is rapidly changing, you need to ensure that once you become part of the digital age, you pay attention to trends to that you can change alongside with them.
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